Meet Astrid Scholz
Dr. Astrid J. Scholz is a founder of Zebras Unite, a cooperative of entrepreneurs and investors who are building businesses that are better for our communities and the world. At Zebras Unite, she leads the capital circle, which is concerned with mobilizing more capital to founders of all different stripes. Zebras Unite Capital takes a participatory approach to reimagining entire capital ecosystems, and building the platforms and financial products that mobilize capital to underserved communities, sectors and geographies. Here in the US, Astrid helped launch the Inclusive Capital Collective (ICC) to help mobilize capital and resources for entrepreneurs with the ultimate goal of building community wealth and closing the racial wealth gap.
Astrid has a background in conservation-based development. She is a Managing Partner of Armillaria, a systems lab for equitable economies that works with partners and communities across the globe to more effectively address complex environmental, social, and economic challenges using contemporary innovations in technology, finance, and law.
She is also a co-founder of Xcelerate Women, a business support and mentorship program created for and by women entrepreneurs. Astrid holds degrees from the University of St. Andrews, the University of Bristol, and the University of California, Berkeley.
"We're gonna have to do the hard work of
building the thing that is actually better.
And I've built enough things that I can say,
‘If that new thing needs to be a bank, or
an international cooperative, then let's go
out and build that already.’ It's
the right thing to do, and it's high time to do it.
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MISSION
We work with and for entrepreneurs and investors to create capital that fits the needs of founders from communities that have long been systematically excluded from capital markets.
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VISION
We believe that everyone has an equal right to imagine and create the future.
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SEEKING
Founders who are ready to seize the power to create, control and collectively own the tools they need to succeed.
Astrid’s Story
In 2015, after a long and successful career as a nonprofit executive–at the time, she was serving as the president of Ecotrust, a conservation organization with $150M in assets under management, Astrid opted to strike out on her own. But when it came to raising money for her own tech company, the precursor to Armillaria, Astrid began encountering something she’d never struggled with before.
"I had raised millions on the basis of my ability to sell ideas, but when it came time to raise money for my company, my ability to sell ideas seemingly dried up."
Astrid’s experience and track record of success didn’t matter to venture capital firms: As a woman in her 40s, with a business using technology to drive at impact, Astrid’s didn’t match the patterns that VCs typically look for. Astrid recognized that even with her relative privilege, she was facing the same systemic injustices that many marginalized founders face. She met three other women founders who’d had a similar experience at roughly the same time, and the four of them authored "Zebras Fix what Unicorns Break," which would serve to be the manifesto for Zebras Unite.
We’re breaking away from the traditional path of
philanthropically funded “social change” initiatives
by a cooperatively owned global movement
that creates the capital, community
and culture we deserve.
Q & A
We recently sat down with Astrid Scholz to find out more about her passions, her calling and generally dive in deeper to get to know her.
1
ICC has grown to over 250 practitioners and allies, all deploying a range of debt, equity, and real estate instruments to support BIPOC entrepreneurs and catalyze community wealth.
How did you discover ICC and what drew you to become a partner?
The precursor to ICC was Xcelerate, which I co-founded. When we ran into a wall getting capital for purposeful companies from venture capitalists in my home state of Oregon, we turned to philanthropists. The response from philanthropy was: “Well, we can't really do direct investments into early stage tech companies, but we can invest in funds.” So at Xcelerate, we decided that if funds were how philanthropy and impact investors liked to invest, then we needed to build a fund. That in turn created a new set of challenges. It didn't take us very long to discover that there are other people who were solving the same problem in the same way.
When I was invited to speak at an inclusive economies event hosted by a major foundation in early 2019, I created a game, a sort of Chutes and Ladders-like game that basically tells the story of the statistics about the inequitable capital markets using a suite of stylized founder personas. One persona was this white, cis male founder called Mark. There were five other personas, each representing an underrepresented demographic–a Black woman, an indigenous person, an immigrant, and so on. I packaged all the statistics that represented the injustice attached to each of those personas representing marginalized people. Everybody playing as Mark received a $1 bill folded into an origami playpiece. If they were playing as the Black woman, they got a penny, because that's the statistical representation. We play this game, and we're not debating the merit of each founder's idea–the point of the game is that the ideas are equal, it might even be the exact same idea. But at every stage of the game, things happen very differently for the Black woman than they do for the white man–and that corresponds to what actually happens in the real world.
People were livid. I call it the entrepreneur empathy experience, because you really feel what it's like to be that woman who gets told that her idea is just not worth it, because if it was worth it, a white man would have already done it. So the room was so angry, everyone was saying, “What do we do about this?” Well, you invest in the people who actually represent the personas in the game.
Then we got into this whole conversation about what that would take. We need a mechanism to support the investors and organizations who support these entrepreneurs, and ideally, it would be a structure that is actually owned by all of them. Instead of creating another nonprofit, let's create a money-making mechanism that's owned by the people it is intended to serve. It's a bit like cooperative ownership of the Underground Railroad: You own the mechanism to your liberation.
That's the origin story of the ICC, and it has essentially become the flagship intervention in how we do capital ecosystem redesign at Zebras Unite.
2
What are some of the biggest challenges you’ve faced in your work over the last few years?
When George Floyd was murdered, everybody on the ICC steering committee immediately found themselves retriggered. On top of that, COVID was going on, and many of our committee members had become frontline responders. We had been planning to meet in person to do the strategic planning for the ICC, and suddenly that was out the window.
So we had a group of people who, despite sitting in renewed trauma and having to do unscheduled work in unprecedented times–the emotional and physical and logistical work of responding to the pandemic–persisted in meeting regularly to advance the ICC’s strategic roadmap. And it was hard, but we managed to persist on the strength of the affection and trust that we had built prior to what happened in the first quarter of 2020.
3
Developing alternative business models to the startup status quo has become a central moral challenge of our time. These alternatives want to balance profit and purpose and put a premium on sharing power and resources.
Why is getting investments in this alternative model crucial for those who seek it?
Ultimately, it’s about changing the narrative. You have to look and act a certain way to be considered a fundable company by a venture capital firm, that’s a dominant narrative. There's also the internalized stories we tell ourselves. I can't tell you the number of Black and Brown folks I run into who think the next move is to create another nonprofit. Why are you buying into the narrative that Black and Brown people only deserve charity? But those narratives are incredibly powerful.
We lose the institutional collective knowledge of things that have already worked. Cooperatives are incredibly powerful and have a long history in the Black community. Mutual aid societies are cooperativism. Yet we forget what these things are and how they function, we forget that we have bodies of law that help us create new cooperatives. I think that's been the biggest challenge. These dominant narratives have infiltrated philanthropy and impact investing, and those need to change.
4
How do we shift the narrative about the role of capital in BIPOC communities and reframe the perceptions of the risk involved?
Why are we putting the emotional labor of shifting risk perceptions back on the people that are unfairly being perceived as too risky?. That’s in part why we branded the Black Papers as we did. We wanted to call that out and say, “This is not another white paper about the state of the world that’ll gather dust on a shelf. We're not going to litigate the absurdity of what we're experiencing.”
Make no mistake: It is absurd that 90% of all venture and capital financing goes to white men, not women and not people of color.
The reason that certain neighborhoods or investments are considered “too risky” is because of systemic racism, and we can point to the specific effect it has on the capital stack of our members using real estate strategies to build wealth in their communities. Because of systemic racism, the valuation of a build in a certain neighborhood is artificially depressed by 20%. That's going to screw up the loan-to-value ratio for a BIPOC entrepreneur when they go to a commercial bank. The bank will consider that loan 20% more risky, but the risk is not real. It's a monstrous social construct. But that is the definition of systemic racism.
So what we do over time is reframe the narrative with things like the Black Papers. Then we create the capital instruments that allow us to prove the point about the statistics. And with a little bit of credit enhancement, as those real estate projects unfold, they're going to hit all their targets.
The funny thing is, I know several bankers who are middle-aged and older baby boomers, white guys, who will tell you that all banking used to be relationship-based. We're reinventing something that was the norm 50 years ago, but there were problems in that, because that relationship calculus wasn't playing out particularly well for Black and Brown folks in this country, but the mechanism of relationship-based learning was well-known and well established. That’s why we're so confident that these things will work–because they're not fundamentally new.
5
What are the top three pieces of advice you would give to BIPOC entrepreneurs, who are dedicated to both purpose and profit, as they are starting or scaling their business?
I'm generally advising entrepreneurs of all backgrounds–whether they are from marginalized populations or come from privilege–to figure out how they can build a profitable business. Figure out how to sell your idea, your product or your service early and often. I think a lot of entrepreneurs get seduced into the venture track when they should be trying to get customers and get proof of market interest for your idea.
The second round of advice is always to find your community, find people who are building something similar or who are in a similar stage of business creation and ideation. That's incredibly powerful, to have a group of people you can bounce ideas off and trade resources with.
The third piece of advice is something that's followed me around since my days in nonprofit management: It's not a “no” until you've heard it 10 times. I think there's something about the mechanics of selling your idea or raising capital where polite behavior sort of goes out the window, just a little bit. It's okay to hound people. It's okay to come back and not take that first “no” as the definitive “no.”
6
What is the call to action for investors who seek to promote social justice through investment solutions?
Ask every person you're interested in investing in the exact same questions. I often wish that we could do what big orchestras do, where the principals audition behind the curtain and you nip that bias in the bud. I think the call to action for investors is to deliberately check their bias and make sure that they're asking the same types of questions to all people who are coming to them with ideas or investable companies. Because today, they are not. We know, for example, that women get asked questions about risk mitigation, while men get asked about their vision. If you're interested in vision, you have to ask women about their vision. If you’re concerned about risk mitigation, you're going to have to ask men about how they're mitigating risk.
Astrid Scholz is currently looking
for people who meet the following
criteria to work together.
JUST: We create products and processes that uphold “nothing about us without us.”
RESPONSIVE: We listen to and build with multiple, diverse perspectives.
RADICAL: We commit systemic change by injecting restorative justice into Finance.
COOPERATIVE: We co-own and co-build this work through participatory processes.
HOLISTIC: We value the uncounted resources of lived experience and whole people.
EMERGENT: We listen and learn, adapt and modify, and value “done” over “perfect.
ABOUT US
Founding members: 4
Amount of community wealth you’ve influenced: $1 billion
Amount of funding distributed in 2021: $10 million
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Number of people you’ve impacted: 500,000