Meet Najaah Yasmine Daniels

Najaah Yasmine Daniels aka Ifaleri Osunnike Osawemimo (she/ella) is a futurist, holistic healer, and systems change strategist with 15 years of experience in politics, movement organizing, and social impact. As a product of the New York State Foster Care System, the daughter of a Dominican deportee, and the legal guardian to her biological sisters — she has firsthand witnessed the hardships and barriers women and girls, people of color, and the working poor face daily. Pre-pandemic. Her upbringing made her question why certain groups of people, mostly individuals with experiences of oppression and marginalization due to systems, are not given their chance at the American Dream. At a young age she became involved in social justice organizations and at 16, she was the youngest elected President of the New York State Youth and College Division of the NAACP. Her election as President was the starting point of her journey as a movement leader and national strategist in today’s society.

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"It’s important to tap into the people's purpose;

to have others share their lived, labored, and

learned experiences because that's when power

is not only cultivated but also amplified."

  • MISSION

    To help individuals and institutions transmute trauma into post-traumatic growth under a socio-cultural and liberation philosophy framework.

    01
  • VISION

    A more inclusive finance and impact ecosystem where reverence for, and investment in, Black and Brown brilliance, community care, and success is not the exception but the rule.

    02
  • SEEKING

    Aligned individuals looking to shift the current power dynamics and build a trauma-informed finance movement.

    03

 

 

 Najaah’s Story

Najaah's work on the local, state, and national levels has awarded her numerous accolades including a Certificate of Special Congressional Recognition and the Princeton Prize in Race Relations. She is also the Founder and CEO of Twice As Good LLC, a trauma-informed impact firm specialized in helping individuals and institutions transmute trauma into post-traumatic growth. As an Orisha priestess in the Indigenous Faith of Africa (IFA), Najaah Ifaleri's work is rooted in Iwa Pele (good character) and centered in community. In February 2021, Najaah joined Zebras Unite, a global multi-stakeholder cooperative, to spearhead the Inclusive Capital Collective and its efforts to overcome systemic racism in the United States through equitable access to capital.

“We’re breaking away from the traditional

“business as usual” model and creating a space

for the purpose of having honest and open

conversations by going even further to heal together

in a way that liberates and expands community wealth,

not only in Black and Brown communities

but also in the communities that intersect with ours.”

 

 

Q & A

We recently sat down with Najaah Yasmine Daniels to find out more about her passions, her calling, and generally dive in deeper to get to know her.

 
 

1

ICC has grown to over 250 practitioners and allies, all deploying a range of debt, equity, and real estate instruments to support BIPOC entrepreneurs and catalyze community wealth.

How did you discover ICC and what drew you to become a partner?

Since the initial meeting of community fund managers and entrepreneur support providers in October 2019, the Inclusive Capital Collective has grown to over 250 practitioners and allies who are deploying a range of debt, equity, and real estate instruments to support BIPOC entrepreneurs and catalyze community wealth. The meeting confirmed the need and opportunity to create shared services and infrastructure for supporting community-centered capital innovators who provide critical funding and technical assistance to underserved organizations and communities across the United States.

I was introduced to Zebras Unite Cooperative during the 2018 US midterm elections when I was serving as the western regional director for a national political action committee. At that time I was hosting weekly webinars for individuals residing out West who were looking to get involved in both movement and electoral organizing, as well as, interested in running for local or state office. It was there that I met some of the leadership of Zebras Unite and discussed how to develop and deploy a movement based framework in their work. Fast forward to 2021, Zebras Unite Co-Op reached out to me regarding an emerging community of BIPOC practitioners in private and public finance that were looking to combine capital, movement organizing, and systems change strategy; understanding that to create equitable access to capital in America we must first shift power through collective action. I was sold.

 
 

2

What are some of the biggest challenges you’ve faced in your work over the last few years?

The mental, physical, and emotional effects of a three year global pandemic intertwined with the increase of white supremacy norms and anti-Blackness in the United States continues to create challenges in the work I led, however, it has also presented a silver lining by creating an opportunity to amplify the trauma-informed sustainability work being led by Black and Brown bodies across the country - myself included. Trauma can take away one’s power but (collective) healing is how one takes their power back.

 
 

3

Developing alternative business models to the startup status quo has become a central moral challenge of our time. These alternatives want to balance profit and purpose and put a premium on sharing power and resources.

Why is getting investments in this alternative model crucial for those who seek it?

Democratic ownership models like the Inclusive Capital Collective are key for repairing and restoring Black and Brown communities and leveling the playing field in terms of wealth creation. The ICC is focusing on finding and mobilizing that “friendly hard money” as we’re developing a credit enhancement facility that will provide loan loss guarantees or first loss capital to our members, to help them get more risk averse investors to yes. We know that Black and Brown practitioners are not inherently more risky, however, historically we have taken more risks as our work has been tied to both our survival and success. Part of the solution to these systemic problems is to shift from extractive capital stacks towards equitable ones centering racial equity. This will help re-balance risk and return in service of holistic community development and ultimately, community liberation and ownership. The work of the Inclusive Capital Collective is at the intersection of capital, movement organizing, and systems change strategy; understanding that to create equitable access to capital in America we must first shift power through collective action.

 
 

4

How can alternative business models for investment help BIPOC businesses?

The Inclusive Capital Collective is exploring alternative types of capital, developing equitable ownership models, and structuring blended finance offerings that mobilize a range of philanthropic and private capital back into Black and Brown communities as a means to create community wealth. We see people who do not identify as marginalized, or people of color, have the opportunity and access to capital through family and friends. Yet, over 60% of Black and brown entrepreneurs looking to expand do not have the same access to capital in today's time, nor do we traditionally have the safety net, or privilege, where we can ask our family and friends to provide funding upfront. However, the social capital and sweat equity in our communities continue to create spaces that drive innovation and connections, in return, building that safety net for resources, technical support, and capital through cooperative business models and communities of practice.

 
 

5

How do we shift the narrative about the role of capital in BIPOC communities and reframe the perceptions of the risk involved?

The first way to shift the narrative is by being willing and able to listen and learn from those directly affected by being perceived as “risky”. The ICC hosts monthly Mastermind Calls and biweekly community of practice meetings where members are able to share best practices and build connections outside of their networks to expand the work that is being done on the ground. Through these brain trust gatherings, we were able to identify a collective need to educate the ecosystem which inspired the creation of the Black Papers; a series of briefings written by and for practitioners. The Black Papers illuminate the systemic barriers in financial markets, focusing on specific areas and segments that are ripe for interventions by investors interested in deploying their resources for social justice. In each Black Paper the reader is introduced to the innovative models and products developed by BIPOC practitioners whose work not only constitutes a crucial and practical impact investment opportunity, but is also a public policy imperative.

 

6

What are the top three pieces of advice you would give to BIPOC entrepreneurs, who are dedicated to both purpose and profit, as they are starting or scaling their business?

  • Be self-aware and know your boundaries. It’s important to know yourself and your leadership, as well as, what you will or will not do.

  • Join or cultivate a community of care.

  • Advocate, advocate, advocate. For yourself, your community, and the things you care about.

 
 

7

What is the call to action for investors who seek to promote social justice through investment solutions?

  • Contact ICC, we are here to support and help. Inclusive Capital Collective (inclusive-capital.us)

  • Deploy patient capital with workable terms as well as ensure your measurements or your requirements have equitable standards.

  • Invest in community. It's important to have community and actually be in community which takes trust, time, and ties. If funders and investors are looking to be in partnership with entities like the Inclusive Capital Collective, they must first audit their business practices to identify whether or not they have been intentional with setting space for the lived, labored, and learned perspectives of communities who have been historically marginalized. Secondly, providing flexible, equitable capital is essential and will yield more impact than restricted funding that strips the autonomy of the individual or organization.

 

 

Najaah Yasmine Daniels is

currently looking for people who

meet the following criteria to


work together

 
  1. JUST: We create products and processes that uphold “nothing about us without us.”

  2. RESPONSIVE: We listen to and build with multiple, diverse perspectives.

  3. RADICAL: We commit systemic change by injecting restorative justice into Finance.

  4. COOPERATIVE: We co-own and co-build this work through participatory processes.

  5. HOLISTIC: We value the uncounted resources of lived experience and whole people.

  6. EMERGENT: We listen and learn, adapt and modify, and value “done” over “perfect.

 

ABOUT US

 
 

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